The Easy 10-Step SEO Audit & Checklist

Technical SEO is the collective term for all the factors and best practices that affect the ability of search crawlers and users to access your website content. There are many tools you can use to perform the items in this checklist. Some of the most popular SEO auditing tools include Screaming Frog SEO Spider, Sitebulb, Lumar, Semrush, Ahrefs, and Google Search Console.

For a full list of JavaScript SEO common errors and best practices, you can navigate to the JavaScript SEO guide for SEO pros and developers. This step alone can save you huge headaches and ensure no major technical SEO blockages. Conducting the audit is only part of the battle – now you need to translate findings into action. In this final step, we compile the audit results into a clear set of SEO Anomaly recommendations, prioritize them, and outline a plan to implement fixes.

SEO audit services

• Our SEO audit process begins with our team analyzing your website content, code, structure, and more to determine your strengths and weaknesses.
• It needs to be nice, clean, to describe content properly and briefly.
• This indicates that searchers are in learning mode, not buying mode.
• If search engines can’t properly access your site, no amount of quality content or backlinks will help.

Roughly two-thirds of the ranking algorithm is tied to link related signals. The individual SEO score of your website indicates how well the web page complies with search engines’ quality guidelines. One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement.

In terms of reparations, we ran a report of all the affected pages and manually worked our way through, removing pages, products, and internal links from the site as we did. Natural Language Processing (NLP) techniques were employed to make content more conversational and relatable. Synonyms, related terms, and user-centric language enhanced the content’s context and relevance, helping search engines understand and rank it more effectively.

Rely on the industry’s most complete URL details panel

However, if redirects are set up incorrectly, visitors can encounter errors or irrelevant content. This harms their user experience and potentially drives them away from your website. Now that we’re done with preparatory work, let’s move on to the key steps of an SEO audit checklist.

To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links. And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly.

It covers technical aspects, content quality, backlinks, and user experience. Search engine algorithms prioritize well-optimized websites that provide a seamless user experience. By identifying technical, content, and backlink issues, an SEO audit helps maintain a website’s relevance and authority. Regular audits allow businesses to stay competitive in search rankings, adapt to algorithm updates, and improve their digital presence. In the expansive realm of digital marketing, an SEO website audit emerges as a comprehensive examination that provides an in-depth analysis of a website’s visibility in search engines. SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages.

This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit. Common content includes text blocks that are included on multiple pages. Common content won’t harm your SEO efforts, but it’s worth checking the report to see if there’s no unnecessary common content on your site.