Off-Page SEO: Why It Matters & How to Do It in 2024

Politely request backlinks from relevant websites, often by pointing out broken links or offering valuable content as a replacement. Engage with potential customers on Twitter, providing value and subtly promoting your content, aiming for social shares and backlinks. According to research by Matter Communications, 69% of consumers trust influencer recommendations over information that comes directly from a brand. Influencer marketing is also a great way to drive traffic and receive backlinks. If we’ve learned anything from the recent Google leak, it’s that the links are still crucial to your website’s performance. While working on your technical and on-page SEO is still important, mastering off-page SEO will improve your platform’s rankings tremendously.

What Is On-Page SEO? How to Do On-Page Optimization in 2025

Branded searches are how many people search for your brand on Google. Specifically, I invested a ton of time and money into creating this giant list of email marketing stats. With that, let’s get into the strategies you can use to improve your site’s off-page SEO. This meant to rank that page on the first page of Google for that keyword, we needed some serious off-page SEO. The target keyword for that page at that point had a Semrush keyword difficulty score of 94.

What Is Off-Page SEO? 11 Strategies That Work

When it comes to digital PR, it’s all about building great content and elevating it to reach top-notch storytellers or journalists, usually on the basis of well-established relationships with them. And in the same manner, one can earn backlinks in the process as well. And this makes 100% sense from the perspective of a search engine like Google to know which websites to trust. Off-page SEO is conceivably the strongest factor in achieving great organic search rankings.

Never miss an issue impacting traffic on your site

• Aleyda has 163,000 Twitter (X) followers and 83,000 LinkedIn followers.
• Backlinks are also utilized by search engines like Google as sponsorships.
• Do you know that almost 100 billion searches are made on Google every month for services, content, and products?
• To prevent that from happening, make sure the syndicated version of the piece links back to your original one.

We’ll take a look at what link schemes are a little bit further below. In addition, if you have a local office or store, creating a Google Business profile is one of the first things you should consider if you need more customers. The closer you get to that spot, the more organic traffic you’re going to generate. So, even though, DA and DR are not official Google metrics, they are commonly used as indicators of a website’s authoritativeness, reputation, and general strength. This helps Google quickly determine which BHS Links websites should appear at the top of the search results page.

If a spammy website links to your site, Google might think you’re involved in a link scheme — a black-hat SEO tactic that manipulates rankings. When this happens, you’ll get a manual action notification on Google Search Console for unnatural inbound links. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember. If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site. It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience.