How to Create an SEO Strategy in 2023 + Free Tools & Templates

These terms often have lower competition but high commercial intent, making them perfect for capturing warm leads. Searchers use comparison keywords deep in the decision-making stage (aka bottom of the funnel). Queries like “Notion vs Evernote” or “best Ahrefs alternatives” signal that someone is weighing options and ready to convert.

SEO Strategy Template List (Action Plans)

And you’ll get a list of outside-the-box seed keywords that you can pop into the Google Keyword Planner. And if your creation becomes popular, you’ll suddenly find yourself ranking #1 for a high-volume keyword. First off, long posts show Google that you’re providing in-depth information for searchers. Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics. If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that keyword has some decent search volume. Link to at least 3 BHS Links quality, relevant resources in every piece of content that you publish.

• For instance, Perplexity now processes over 400 million search queries per month.
• Fortunately, every major keyword research tool on the market, like Semrush, has a keyword difficulty score that takes the first page competition into account.
• If you’re joining in, you’ll get more traction from actually contributing to and sharing others’ threads rather than simply scrolling and reading.
• To avoid getting ghosted by Google, you need to find and fix your site’s weaknesses.
• I have several types of articles on health, drug information, and information on types of diseases and conditions.

If you’re amazing at the game of chess, then you could probably learn and master hexagonal chess rather easily. From there you might be able to become a star at the Japanese game of shogi, as well. This full-funnel approach to SEO strategy ensures all your marketing efforts work in unison. Proper keyword research can help prevent this mistake and deliver greater SEO ROI. This can be challenging, though, if you have complex attribution models or you don’t know how to calculate your customer lifetime value. One of the primary benefits of SEO is that it presents your brand to searchers at every stage of the customer journey.

For example, if you’re working for a clothing company, you’ll post content relevant to style and current trends. But, you also may want to post general lifestyle content as well, such as date night ideas and gift guides for holidays. In terms of content, check that all of your pages have optimized meta tags.

Steps to Creating an Effective SEO Strategy

“One of the most common issues for ecommerce sites is thin content, as well as content duplication,” Aleyda says. Aleyda recommends identifying which page types are worth indexing and optimizing. Of the four types, commercial and transactional can be considered high-intent keywords. Schema is used on a listing that gives local searchers extra information about the venue’s hours, location, general information, and more without actually visiting the page itself. In that case, avoid using a generic anchor like “newsletter examples,” which is confusing because it could be relevant for several different pages.

Your content should read naturally and provide value to your audience. Ever wondered how those top-ranking websites on Google got there? It’s not just luck; it’s the magic of a well-crafted SEO strategy. If you’re new to the scene, don’t worry—getting started with SEO isn’t as complex as it might seem.

Targeting relevant keywords and creating exceptional content can help you secure them, making your result more prominent and likely to drive traffic. Topic clusters are groups of interlinked pages about a particular subject. Topic clusters help search engines understand the hierarchy of your website and validate your authority on a specific subject. Websites with a high number of backlinks tend to have higher organic search rankings. Domains that mention your brand in their content but don’t include a link to your website are a great link building opportunity. Orphan pages are pages that have no internal links from other pages, making them hard for visitors and search engines to find.